A message from our CEO
Staying the Course in Challenging Times
The aftermath of 2024 continued to shape Eltwin’s reality throughout 2025. Following the market downturn, we entered the year in a business environment that remained under pressure. While 2025 has not yet been the turnaround year we hoped for, it has been defined by determination and focus, as we chose to strengthen Eltwin’s foundation and prepare the organization for the next phase.
A key priority throughout the year has been our people. We have focused deliberately on employee wellbeing, collaboration, and creating a strong internal foundation built on trust and shared insights. After a difficult period, it was essential to bring the organization closer together and ensure that we are aligned and ready to scale when market conditions allow. This focus has not only supported morale but has also strengthened our ability to act decisively and collectively.
“Progress is not always immediate, but by building the right foundation today, we are positioning Eltwin for long term growth.”
At the same time, we have continued to invest in the future of Eltwin. We have taken steps to scale our development organization, ensuring that we maintain strong technical capabilities and are ready to support future growth. In parallel, we have increased our efforts to become more visible in the market, engaging more actively with customers, participating in trade fairs, and strengthening our external sales activities.
Encouragingly, we are now seeing early signs of recovery. The heat pump market is gradually regaining momentum, and inventory levels across the market are returning to a more balanced level. While uncertainties remain, these developments give us greater confidence in the direction ahead.
“Encouragingly, we are now seeing early signs of recovery. The heat pump market is gradually regaining momentum, and inventory levels across the market are returning to a more balanced level. While uncertainties remain, these developments give us greater confidence in the direction ahead.”
Looking beyond the immediate horizon, 2025 has also been a year of strategic preparation. We have dedicated significant effort to developing our 2030 strategy, ensuring that we think long term and position Eltwin for a future that demands both competitiveness and responsibility. In support of this, we have worked systematically on improving processes and workflows to better equip the organization for future growth and increased complexity.
Progress does not always come in the form of rapid results. Sometimes it is built quietly, through structure, discipline, and long-term thinking. That has been the case for Eltwin in 2025. While the year has remained challenging, it has also strengthened our organization and clarified our priorities.
As we move forward, we do so with a stronger foundation, a clearer strategy, and a shared commitment to building a resilient and future ready Eltwin. The road ahead will still require patience and persistence, but we are better prepared and more united to take the next steps.
