
A message from our CEO
Looking Back, Moving Forward
2024 was a year of turbulence, challenge, and transformation for Eltwin Group. As we navigated global uncertainties, shifting market dynamics, and an ever-growing demand for sustainable solutions, Eltwin remained steadfast in its commitment to innovation, responsibility, and resilience.
Reflecting on the past year, our journey was marked by both obstacles and opportunities. It was undoubtedly a difficult year, where we faced economic fluctuations, supply chain disruptions, and the need to make tough decisions. Unfortunately, we also had to say goodbye to a number of talented colleagues, which was one of the hardest moments for us as a company.
"Despite the challenging times, we continue to invest our time and resources in energy-efficient solutions because it remains a priority for us."
In addition to these internal challenges, the broader industry also faced significant hurdles. Our parent company, NIBE Industrier AB, experienced a tough year due to a decline in heat pump sales, which had ripple effects throughout the entire NIBE Group. However, the unwavering support from NIBE has been invaluable, providing us with both stability and strategic guidance in a challenging market environment.
Despite the challenging times, we continue to invest our time and resources in energy-efficient solutions because it remains a priority for us. In 2024, we had the opportunity to deepen our existing partnerships and focus on strengthening supply chain resilience as a foundation for the future. Additionally, we dedicated efforts to sales training, with a particular emphasis on value focused selling, ensuring we continue to create meaningful solutions for our customers. We also worked actively to navigate the evolving ESG requirements and regulations. Altogether, these efforts have helped us prepare for the challenges and opportunities that lie ahead.
"2025 will be an important year for refining our approach and setting realistic goals that support both our business and environmental responsibilities."
As we move into 2025, we remain focused on integrating more sustainable practices into our operations. In the coming year, we will continue to develop innovative solutions, strengthen our efforts within the circular economy, and align our work with our long-term 2030 strategy. 2025 will be an important year for refining our approach and setting realistic goals that support both our business and environmental responsibilities.
The challenges of 2024 have strengthened our resolve, and as we step into 2025, we do so with optimism and ambition. The path ahead will require agility, collaboration, and a clear vision. We remain committed to creating a work culture where sustainability is an integral part of how we operate, one where employees, partners, and stakeholders work together to create lasting impact.
